Cost per closing
What it costs, all in, to produce one closing. Tracked by channel and by lead type, because a blended average hides the channel that is quietly bleeding money.
Proof, and how it gets measured
Any marketer can show you a chart that goes up. The useful question is which numbers were chosen, why, and what they say about the business. Here is exactly what gets measured in a Gold Standard Marketing engagement, and how the first 90 days tend to run.
The scorecard
How do you measure whether marketing is working?
Six numbers, reviewed on a set cadence. Impressions, reach and engagement are inputs and they stay in the appendix. These are the ones that decide where budget goes next quarter.
Qualified lead rate
The share of leads worth an hour of your time. Lead volume on its own is a vanity metric, and this is the fastest way to spot a targeting problem.
Channel contribution
What each channel adds in closed business, not just what it costs. This is where budget decisions get made, and where most reporting stops short.
Time from lead to closing
How quickly a first inquiry becomes a signed contract. A slow pipeline and an expensive one usually share the same root cause.
Lifetime value to acquisition cost
What a client is worth over time compared to what they cost to win, counting repeat business and referrals, not just the first transaction. If this ratio is not healthy, no amount of extra spend fixes it.
Marketing sourced revenue
The number the whole plan is held to. Everything above exists to explain movement in this one.
The first 90 days
Diagnose, focus, build
Clarity arrives early because most of it comes from data you already have. Revenue impact follows your sales cycle, not a marketing calendar.
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1
First 30 days
Diagnose
- Audit of current channels, spend and messaging
- Funnel math rebuilt from your existing data
- Findings written up in plain language
- Priority list agreed with you and your team
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2
Days 31 to 60
Focus
- Budget reallocated toward what is contributing
- Audience and offer sharpened where quality is weak
- Reporting consolidated into one view
- Quick wins implemented by your team or vendors
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3
Days 61 to 90
Build
- A written marketing plan documented
- Targets set against the revenue goal
- Review cadence established
- Handoff so your team can run it
In their words
What clients say about the work
Gold Standard Marketing helped us see our business from a completely different perspective. Instead of simply recommending more advertising, Jessica took the time to understand our goals, identify where opportunities were being missed, and create a clear strategy for growth. Her experience, insight, and genuine investment in our success made her feel like an extension of our team.
Jessica brings a thoughtful, people-centered approach to her work and is highly effective and efficient in working with high level executives, founders, and business owners.
Working with Gold Standard Marketing gave us the clarity and direction we needed. Jessica has a unique ability to look at the entire customer journey, identify what's working and what could be stronger, and turn those insights into practical next steps. She makes marketing feel less overwhelming and much more strategic. I would highly recommend her to any business owner looking to grow smarter.
A note on promises: marketing results depend on your market, your offer, your sales process and how quickly changes get implemented. No specific outcome is guaranteed, and anyone who guarantees you a number before seeing your funnel is guessing. What you can count on is that you will always know which number we are trying to move and why.
See what the numbers say about your marketing
Bring whatever reporting you already have. 30 minutes is usually enough to tell you where the leak is.